Mike Tirico, Reggie Miller, Jamal Crawford and Zora Stephenson Call NBA Tip-Off and Premier of Coast 2 Coast Tuesday ...

The NBA returns to NBC with a star-studded doubleheader Oct. 21. Here's everything to know for this season, including ...

After a 23-year hiatus, the NBA is back on NBC, where Michael Jordan made it Must-See TV --an era the network is trying to ...

Watching NBA basketball on national television will look very different in 2025-26. The NBA ushered in a new era when the ...

But from the moment media members arrived at NBC’s NBA media day on Monday in Stamford, Conn., Roundball Rock was essentially ...

American Express, State Farm, McDonald's, Kia and Wingstop are among the sponsors lining up to support new NBCUniversal ...

Hold up, NBC Sports is hosting an 'NBA on NBC' throwback pop-up originally appeared on The Sporting News. Add The Sporting ...

Under a new media rights deal, the NBA will return to NBC's peacock-branded airwaves for the first time since 2002.

Enjoy Basketball, the digital media and lifestyle company co-founded by YouTube creator Kenny Beecham, today announced a partnership with NBC Sports, to bring its popular basketball podcasts to ...

Winning NBA rights was only the start for NBCUniversal. Now the company needs to get viewers to watch dozens of games slated ...

Jordan is joining the NBC as a special contributor for the 2025/26 NBA season but he won't paid $40m per year as had been ...

The NBA has a relatively new tool called “automated officiating,” and the robotic eyes are now tracking just about everything ...