Apple today shared a new "Slide" ad that highlights the Ceramic Shield 2 cover glass on the iPhone 17, iPhone 17 Pro, and ...

In an email to developers this week, Apple indicated that it will begin showing additional ads in App Store search results ...

Apple is testing a new design for App Store search ads on iPhone. Some users on iOS 26.3 are noticing that the blue background around sponsored results is no longer shown, blurring the line between ...

The ad was created by TBWA\Media Arts Lab (MAL) (a bespoke global agency that partners only with Apple), directed by Mark Molloy, and shot on an iPhone 17 Pro. It appears to be building on a larger ...

Disappointing news for iPhone and iPad owners last week, when it emerged that from the start of March, Apple will run more ads in App Store search queries. You may feel that searching for “into the ...

Having started with ads in the App Store back in 2016, a program which was dramatically ramped up in 2022, the company went ...