Tuesday night is shaping up to be an emotional one for the Los Angeles Lakers and the basketball world, as legendary Lakers forward LeBron James welcomes his son to the team. However, the father-son ...

Every rookie gets welcomed to the NBA a little differently, but part of the process of becoming a pro is dealing with the many tasks that come with being the newest member of a team. That includes ...

The force that is Doechii cannot be stopped. On the heels of her record-setting 2025 Grammy Award win, Doechii earned the very rare co-sign of hip-hop legend Miss Lauryn Hill. Following a glamorous ...

Journalist Alfredo Martinez has revealed that Barcelona are eagerly awaiting a deal with Nike to secure the transfer of Nico Williams. He adds that if Nike provides the necessary funds on time, ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. PARIS, FRANCE - JULY 18: (L-R Back) U.S. Olympians Lucas ...

ESPN mistakenly aired Nike's commercial congratulating the Las Vegas Aces on winning the WNBA Finals before the end of Game 4.

Malia Obama’s recent Nike ad with WNBA star A’ja Wilson’ received high praise for redefining sneaker culture in a fresh way. Now, the eldest daughter of Barack and Michelle Obama is accused of copying ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Nike’s new CEO Elliott Hill stepped into his new role on ...