OK, if you’re old enough to remember Old Spice’s hilarious -- and often category-shattering --“Smell like a man, man,” campaign, you’re probably not in Procter & Gamble’s target market. But Procter & ...
Old Spice is promoting new fragrance products with a series of ads that attempt to instill confidence in young men who have been crestfallen by the economic and emotional turmoil of the past year, ...
Fewer than one in six video ads achieve high viral viewing, according to new research from Millward Brown. As part of this research, which involved analyzing 102 ads, Millward Brown created the ...
You’ve likely now seen those incredibly charming Old Spice body wash commercials (and the “custom vial video” campaign accompanying them) that have taken over the Internet/everything! Well, lots of ...
To celebrate the 10-year anniversary of the original Old Spice Guy campaign launch, the brand has brought back Isaiah Mustafa as its iconic spokesman, now a doting-yet-impeccably-scented dad to a Gen ...
This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. ‘The Man Your Man Could Smell Like’ Old Spice body wash spot was among ...
The Exclusive Partnership Features a Hilarious New Ad and a Limited-Edition Kit Featuring a Custom Roast Beef Sweat Suit and Old Spice Sweat Defense Dry Spray Now Available on Arbysshop.com CINCINNATI ...
Lessons on being a man (and a shirtless media sensation) from the Old Spice man. July 15, 2010— -- He's the man your man could smell like. He's on a horse. And he's changing the nature of ...
Rather than cutting away to commercials for deodorant and body wash, some of TV’s most popular programs on Thursday will try to make them seem part of the show. “Lining up broadcast, digital, and ...
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