The old clich in business is that you should under-promise and over-deliver. But in a crowded marketplace, under-promising is a one-way ticket to oblivion. Because consumers and businesses are moving ...
Sir Keir Starmer looked rattled in an interview when pressed to stand by a promise he made before last year's General Election to lower energy bills for British households by £300. In June 2024, the ...
That’s an unnaturally short period of time. I knew it, my boss knew it—yet here we were—both agreeing to this farce. Two hours later I had produced not an article, but random words thrown into a ...