Last week I described the Search Engine Strategies Conference in London. This event allowed me to unearth the secrets of a subject that’s become increasingly important to e-commerce sites: ...

Creating copy for your pay-per-click (PPC) ads can be daunting. After years of trying out different copy and strategies, I have learned there are a few essential tests to conduct to ensure your copy ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

I wrote last week about the secrets of getting the best ROI when you sign up for pay-per-click advertising. Dave Carlson, CEO of GoToast.com, which manages pay-per-click bidding for clients, revealed ...

http://www.sanjaydhingra.com/what-is-pay-per-click-advertising/ – Pay Per Click Advertising are affiliate program scripts either created on a website or search ...

The pandemic is resulting in underlying structural changes to the U.S. economy. That obviously includes a tectonic shift towards ecommerce. In August, ecommerce spending grew 42 percent year-over-year ...

It’s impossible to discuss modern marketing without talking about the latest trends and the increased use of artificial intelligence. Today, A.I. is changing the paid advertising realm while ...

CPC (cost per click) is a common term used in paid advertising. It is also sometimes referred to as “pay-per-click.” This comprehensive guide will dive into the basics of CPC, why it’s important, and ...

Reddit built a strong foundation for advertisers based on engagement and brand awareness campaigns. Now the company will focus on performance advertising in a new bid type, pay-per-click advertising, ...

If you're using pay-per-click ads, check out these tips for protecting your business against click fraud. When you run a business, you need to advertise. And when you advertise, you may choose to go ...

In Sebastian Junger's book "A Perfect Storm," three storm systems combine to create a deadly situation for the crew of the fishing vessel Andrea Gail. Each of these meteorological events would have ...

A lawsuit filed this week alleges that Yahoo is charging advertisers for "premium" ads that are displayed on illegal sites that show spyware pop-up ads and typosquatter sites that appear when a surfer ...