Persuasive techniques in advertising play on the audience’s existing beliefs the same way propaganda does. We’ll see more examples of that in the other forms of argument. Pathos Instead of relying on ...

Advertising is a communication strategy designed to convince consumers to buy a company's products. Persuasive communication involves getting attention, generating interest, creating a desire for ...

The goal of advertising is to persuade. You attempt to convince a potential customer or client to try your product for a number of reasons. You can try to persuade your target market that you have ...

In the ever-evolving marketing landscape, where attention spans are short and competition is fierce, one element remains timeless: persuasion. From traditional billboards to TikTok ads, the ability to ...

Chances are, you remember an ad slogan or jingle from your youth. You might not even like it, but you’ll never forget it. That’s because repetition is one of the simplest techniques of persuasion used ...

OK, here’s one more. “This article will only be on the TechCrunch front page for a few hours before fading into the information abyss.” Perhaps your preference for one of the opening lines above is a ...

“Successful entrepreneurs recommend reading this article about the persuasion techniques companies use to drive engagement.” Scratch that, how’s this? “Tons of people are tweeting this article. Find ...