The Drum

Phones 4u heads back to the future with ‘biggest campaign to date’

The brand’s director of marketing, Ben Padley, told The Drum that the concept for the new positioning was conceived following workshops and research into its customer’s needs. “Customers are not ...
The Drum

Phones 4u signs five-year, multi million pound sponsorship deal creating the Phones 4u Arena Manchester

The deal sees the entertainment venue, website and tickets undergoing a complete Phones 4u rebrand, starting immediately. Scott Hooton, chief commercial officer at Phones 4u, said the deal marked “an ...
CRN

Samsung ups the ante on Apple with an extra 15 stores

Samsung has piled more pressure or rival Apple by signing off a deal with retailer Phones 4U to open an extra 15 stores across the UK, days after inking a similar agreement with Carphone Warehouse.
Digital Spy

4G: Phones 4u partners with EE for network launch

Retail chain Phones 4u has partnered with EE to offer a range of smartphones to consumers that can support the new 4G mobile connectivity. EE today (October 30) launched the UK's first 4G network in ...