Competition in the online travel industry is fueling a trend toward fixed-price options designed to give consumers more control over airfares. In an effort to recapture ground lost to such competitors ...

Retail Hotels. Choose from over 165,000 retail-price hotels, including the most luxurious 4-star and 5-star properties, located all over the globe and backed by priceline.com's Best Price Guarantee.

Priceline introduced a semi-opaque hotel-booking feature called Express Deals that discounts as much as 45% off the lowest published rate, said Priceline. Express Deals presents the price, star rating ...

For many budget travel shoppers, Priceline's Name Your Own Price tool held the same promise - and heartbreak - as gambling. Choosing the right number for a rental car triggered an adrenaline rush ...