First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work, they threw in the lyric ...

CAPITAN, N.M. (KRQE) – One of New Mexico’s most iconic residents is celebrating a big milestone. Friday is Smokey Bear’s 80th birthday and his legacy lives on decades after he died. A wildfire broke ...

Log-in to bookmark & organize content - it's free! This U.S. Forest Service film tells the story of the real Smokey Bear, including the related 1950 forest fire in New Mexico’s Capitan Mountains. This ...

Smokey Bear was born on Aug. 9, 1944, as the fictional face of forest fire prevention. It’s the longest running and most successful advertising campaign in American history, according to the U.S.

FALCON HEIGHTS, Minn. — For generations, the image of a black bear in blue jeans and a ranger hat has reminded children of who could prevent forest fires. Earlier this month, that image turned 80 ...

TEXAS, USA — For over 80 years, Smokey Bear has been the face of wildfire prevention, and as a symbol to remind campers and outdoor enthusiasts alike, that only they can prevent wildfires. As the ...

NEW MEXICO (KRQE) – America’s most famous black bear, Smokey Bear, is turning 79 on Wednesday. This birthday marks the creation of the fictional bear and campaign created by the U.S. Forest Service ...

USA, — The nation's most beloved wildfire prevention ambassador is celebrating another milestone birthday. Smokey Bear, the iconic figure who has taught Americans about fire safety for more than eight ...

The longest-running public service announcement in the U.S. turns 80 years old today. Its message is simple and one you’ve heard many times before: “Only you can prevent wildfires.” Smokey Bear, the ...