We interviewed NBA 2K's Director of Global Partnerships & Licensing to learn more about how music breathes life into the ...

Amazon is just the latest company picking a celebrity for NBA theme music. NBC tapped Lenny Kravitz to perform the opening ...

Every June, as the NBA Finals tip off, basketball’s biggest stage becomes a reflection of more than just athletic greatness. It’s a cultural convergence — where fashion, social movements and ...

Common has teamed up with his longtime collaborators to compose “Victory” as the official theme for NBA on Prime.