TVision said A+E Networks signed an agreement giving the programmer access to TVision’s Total View, which measures and analyzes person-level viewing of content and ads on linear and connected TV.
T-Mobile is killing its TVision Live and TVision Vibe streaming services just five months after launching them, and pivoting to new partnerships with YouTube TV and Philo. Both services will shut down ...
T-Mobile has come up with a short-term solution to address accusations from multiple TV programmers that its new TVision bundles violated distribution contracts — but the carrier’s headaches are far ...
NEW YORK—DoubleVerify has announced it is working with TVision, a provider of second-by-second analysis of how viewers are watching TV, to provide better performance-based measurement across Connected ...
Apple TV Plus’ Hijack moved back into the top spot in TVision’s Power Score rankings of the top connected TV series for the week of July 31. Peacock’s Twisted Metal and Paramount Plus’ Star Trek: ...
Strategic alliance will revolutionize CTV attention measurement, providing advertisers with comprehensive analytics for enhanced campaign performance DoubleVerify and TVision are joining forces to ...
T-Mobile is taking an aggressive new swing at the U.S. pay-TV sector, threatening to further roil the market’s dynamics: The carrier announced a new suite of TVision internet packages, available ...
First-of-its-kind analysis shows ads that are emotionally aligned with surrounding content consistently capture greater attention and drive performance Streaming TV now reaches hundreds of millions of ...
NEW YORK — A company that seeks to thrive by “measuring every second of TV and Connected TV viewer engagement” has closed an investment round in the millions of dollars. The strategic investment round ...
DoubleVerify Holdings Inc (NYSE:DV) disclosed a partnership with TVision to expand attention measurement in Connected TV (CTV). The deal aims to boost performance measurement across CTV and deliver a ...