TaylorMade won’t release new drivers in 2027, signaling a major shift in how golf equipment companies approach innovation and consumers.
In a monumental shift in its product release timeline, the equipment giant has announced an immediate move to a biennial release cycle ...
TaylorMade's Qi4D driver will be extended for a two-year product cycle and the company will move to a two-year product ...
Driving proved to be one of the key aspects to success at the PGA Championship, with Aaron Rai's model of choice claiming it's first Major win despite being seven-years-old ...
Learn why TaylorMade believes longer product cycles could benefit golfers, fitters and future innovation.
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