The development and rollout of RaceTrac's next-gen mobile app is an example of the two departments working together. While acknowledging that transformation is a word that's said a lot at industry ...

With many businesses increasing their marketing spend in 2024, spending in the right places is more important than ever. Marketing is about reaching your customers, but this simple definition and the ...

Forbes contributors publish independent expert analyses and insights. I explore how brands and leaders grow in a modern marketing world. For the longest time, Commerce Technology and Marketing ...

The need for smart marketing strategies has never been more pressing. Businesses seeking sustained growth turn to modern tactics that resonate with their target audience and effectively convert ...

In November 2022, ChatGPT opened to users, shocking the world with its capabilities. The generative AI (genAI) platform was followed by others, and the travel industry mirrored others in its ...

Few roles have changed as radically in the last decade as the chief marketing officer (CMO). Technology has laid out a path directly from the marketing department to the customer. Where in the past, ...

In the dynamic and competitive landscape of the food industry, businesses are increasingly turning to sales intelligence. This is, in part, a drive being done to ensure that the food industry is able ...

In the dynamic and competitive landscape of the beverage industry, sales intelligence has become an indispensable tool for businesses aiming to thrive. Sales intelligence for the beverage industry ...