When I brainstorm new ideas for movies, one of the things I work on right away is the tone of the story. To me, it informs so ...

Once you have defined your company’s tone of voice, the challenge becomes figuring out how to bring it to life in your content. For example, how do you give your content a formal tone versus an ...

Explicit instruction in how tone is conveyed in writing helps students become more thoughtful readers and more precise, ...

Editorial writing is a style that can be hard to explain since it's usually a unique mixture of fact and opinion. Viewing editorial examples is one of the most helpful ways to learn what the style ...