Music fans across Twitter have come to a consensus: Tyga, 30, knows how to put out a “hit.” It’s a true talent, because the rapper took a 26-year-old song normally performed at family functions and ...

Toward the end of the 2010s, Anglophone artists had produced their fair share of bilingual crossover tracks. Few, like 2017’s “Despacito,” yielded astronomical success on the pop charts, whereas ...

Ever since YG’s “Go Loko” went viral in 2019, Tyga has been trying to recreate that lil crossover moment again and again and again with Latin-inspired songs like “Ayy Macarena” and “Mamacita.” And his ...

Steve Zilberman discusses how he got his engineering, what it means to be a viral engineer, blowing up Tyga’s “Macarena” Challenge and more! In a world where digital and social media are at an ...

In the age of the 90s reboot and revival, it was only a matter of time until the then inescapable dance sensation of the Macarena would make its way back into public consciousness. Tyga took his shot ...