Are you a print subscriber? Activate your account. By Mikey Garcia - 41 min 54 sec ago By Adrianne Pasquarelli - 1 hour 4 min ago By Ad Age and Creativity Staff - 1 hour 13 min ago By Brandon Doerrer ...
A Wm. Wrigley Jr. Co. subsidiary has agreed to buy the Velamints confectionery business from a Chicago-based candy distributor, marking the gummaker’s entry into the fast-growing breath mints category ...
It looks like everybody’s trying to outshout each other in the souped-up mint category. Altoids, the British import, has pretty much cornered this market, being touted as “curiously strong peppermints ...