You know that half the money you are spending on Internet advertising is wasted — you just aren’t sure which half. You’ve read about Web analytics and have played with the free tools that come from ...

Here is a quick review of 10 of the most popular web analytics tools to help you decide which one will work best for you. In a recent post, the good folks at iSpionage reviewed the importance of using ...

The web provides us with a firehose of data and information. The data captured includes: How many visitors to your blog or website, the number of social media shares, what country they visited from ...

Web analytics is a powerful tool for understanding how people interact with your website. By tracking and analysing your website traffic, you can gain insights into your audience, content and ...

The recently published 2025 Website Analytics Emotional Footprint report from global IT research and advisory firm Info-Tech Research Group highlights the top solutions that help organizations enhance ...

If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled ...

Higher education websites have the arduous task of serving a large number of audiences who are all seeking different things. How do we know the website’s design and information architecture is working ...

When business owners talk about analytics, they often are referring to web analytics. They talk about setting up tools such as Google Analytics or Adobe's SiteCatalyst to track page views, test ...