Suppose you’ve just composed the most objectively useful, engaging and brilliant web content ever. Now suppose that content remained unseen and unheard of, never once appearing in search results.

If there is one thing in the world of SEO that every SEO professional wants to see, it’s the ability for Google to crawl and index their site quickly. Indexing is important. It fulfills many initial ...

Google is good at its job. Sometimes, a little too good – indexing pages it was never meant to find. Undesirable URLs that are not contained in your sitemap. Orphaned URLs not linked on your website.