With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle. A strong app store optimization ...

Apple finally put the App Store where the rest of the internet lives: the web. You can now scroll categories, search apps, ...

SAN FRANCISCO, Nov 13 (Reuters) - Apple (AAPL.O) on Thursday said it would lower commissions for "mini apps" on iPhones and ...

Slowly but surely, Apple has been updating its own apps with the Liquid Glass look announced at WWDC. Today, it was the Apple Store app’s turn to get the visual update.

Apple has blocked a torrenting app that is on a rival to its own App Store, meaning that the company can still dictate what apps are being sold. Despite all of the noise about rival app stores being ...