DUBLIN Ohio The Wendy’s "red wig" TV spots have become so popular that the chain is making the wigs available to the chain's 6,015 domestic units for use in promotions. Restaurant teams and field ...

Wendy’s will scrap its eight-month old campaign — much of it built on young men wearing a red wig with braided pigtails — amid continued weak sales, the chain announced Monday. The campaign, which ...

ELMIRA, N.Y. (WETM) – Keep the shea butter handy! A low dewpoint and lots of wind is a recipe for some seriously ashy skin and an unfortunate wig situation. A deep and very cold area of high pressure ...

After just eight months, Wendy's has dumped its latest ad campaign under pressure from franchisees that have been asking for more product-centric ads for nearly a year. The chain finally responded, ...