At the core of the iPhone 17 Pro Max is the A19 Pro chip, which delivers faster CPU and GPU performance compared to its predecessor. This advanced chip ensures smooth multitasking, efficient video editing, and lag-free gaming, catering to users who demand high performance from their devices.

Apple has reversed course on an iPhone 16 Pro design change. Specifically, the iPhone 17 Pro and Pro Max in the U.S. feature an antenna window

They also have a new design, with the first "iPhone Unibody," a rigid aluminum enclosure that allowed Apple to give these phones the biggest battery ever seen in an iPhone. These new iPhones should also be very durable, thanks to Apple using Ceramic Shield on both front and back.

For starters, the iPhone 17 Pro and 17 Pro Max ditch the titanium casing found on previous models. Instead, we get a unibody design with an aluminium build, covered in Apple's Ceramic Shield glass tech. That includes the front Super Retina XDR displays – 6.3-inch on the Pro, 6.9-inch on the Pro Max.

Thinner than any iPhone you've ever seen, the iPhone Air is the solution that people tired of increasingly-heavy phones have been waiting for. New selfie cam tricks, increased screen durability and Apple's ProMotion smoothness are a few of the regular iPhone 17's new perks.

If you’ve followed the iPhone 17 launch, then you may have guessed it and if so, we are talking about the new ProMotion display that Apple finally added to the iPhone 17 this year. Not only that the ‘Always-On display’ also makes the cut to the non-Pro model this year.

Pre-orders for the iPhone 17 range are set to start Friday, Sept. 12 after the new phones were debuted earlier in the week. The iPhone 17 lineup is headlined by the addition of the iPhone 17 Air, which takes the place of the iPhone Plus model that served as the company's second tier phone.

Apple has launched pre-orders for the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. If you're looking to place a pre-order on