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Jaguar leaps into historic rebrand
Jaguar's Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Luxury British car manufacturer Jaguar's rebrand has been met with confusion and criticism online after the company posted a promotional video focusing on diversity and not showing any cars. The new ad,
Jaguar leaps into historic rebrand as it keeps the focus on electric cars
Jaguar's big plans for the future include replacing its historic "growling cat" logo with a "leaping cat" one, as it attempts to bring modernism into its company design. View on euronews
Jaguar's rebranding strategy focuses on "Exuberant Modernism"
Symbols of change represent Jaguar's fresh identity and hint at things to come. Showcasing the brand's new identity will
660bhp TWR Supercat, based on a Jaguar XJS
The TWR Supercat Is A Jaguar XJS Reborn In Carbon
The Supercat by British firm TWR is a restored and modified version of the Jaguar XJS, with a new V12 engine and carbon body.
The New TWR Supercat Grand Tourer Is a V-12 Ode to the Jaguar XJS
Designers Magnus Walker and Khyzyl Saleem walked us through the team’s 660 hp muscle car at its global reveal in downtown Los Angeles.
Jaguar XJS-based TWR Supercat ready for production with 660-hp V-12
The first product from the new TWR is the Supercat, a Jaguar XJS restomod that spits out out 660 hp. The output is generated by a supercharged 5.6-liter V-12 that TWR developed in-house, albeit based on the original XJS 5.3-liter V-12. Drive is to the rear wheels only.
Jaguar unveils new logo
Jaguar unveils new logo and look as it prepares its electric future
The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026. The new logo is produced in a bespoke font and the car maker says its "geometric form" has combines "upper and lower case characters in visual harmony.
Jaguar unveils new logo ahead of electric relaunch
Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The British vehicle maker, owned by Tata Motors, will launch three new electric cars in 2026,
Jaguar reveals new logo and first images of next-gen car
Jaguar, who has been very quiet for the last year or thereabouts, has revealed its new logo and also the first images of its new EV that will be launched in 2026. The new logo is a radical departure from the erstwhile Jaguar logo and sees the retirement of the signature Jaguar head and font in favour of a more contemporary design.
1h
on MSN
Jaguar exec promises his team have not been ‘sniffing the white stuff’ as the luxury carmaker’s rebrand receives online backlash
The 30-second ad features several ethnically diverse and largely gender-fluid models dressed in matching androgynous outfits ...
4h
on MSN
Jaguar dubbed 'Bud Light 2.0' after releasing modernist rebranding ad with androgynous models, no cars
X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...
shorenewsnetwork
1h
Has Jaguar Gone Woke? Company Faces Backlash Over Rebranding, “Inclusive” New Commercial
Jaguar's recent rebranding efforts have ignited a whirlwind of reactions, with many fans and critics alike questioning the ...
18h
Jaguar is now JaGUar
British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for ...
1d
on MSN
Jaguar Brand Reimagined and Revealed
Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...
23m
Did Jaguar just change the game with a new logo and slogan?
Jaguar unveils a bold rebrand with a new logo, prancing "leaper" design, and slogans like "Delete Ordinary," embracing ...
14h
on MSN
British carmaker Jaguar reveals glossy rebrand that features no cars, confuses the internet
It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and ...
1d
on MSN
Jaguar Chases Enzo Ferrari's Legendary Comment with New Sedan
When Jaguar returns with its new four-door electric GT car in 2026 it will have a lot of luxury competition to outshine.
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