Levi Strauss & Co. jumped Friday morning after raising its revenue outlook, with the maker of 501 jeans expecting sales growth to outweigh the effect of President Donald Trump’s tariffs.

Shares of Levi Strauss & Co (NYSE:LEVI) were launched to their highest level in more than a year on the back of better-than-expected second quarter results and upbeat outlook for FY25 as the company’s DTC ambitions bear fruit.

The brand is leaning on partnerships with Beyoncé, Shaboozey and Nike as it works to boost its direct-to-consumer channel worldwide.

Levi Strauss raised its annual revenue and profit forecasts after beating quarterly estimates on Thursday, betting on strong demand for its denims in regions such as Europe in the face of tariff uncertainty.

The packaged-foods giant is preparing to break itself up, according to a report in The Wall Street Journal. Shares turned higher on the news, rising 2.5% on the da

Levi’s increased its full-year earnings projections despite higher tariff rates, sending the stock higher in after-hours trading.

The jeans maker posted strong results for the first half of the year and [boosted its annual outlook](

Denim looks good on Michelle Gass, who is increasingly putting her mark on Levi Strauss & Co. After just over a year as chief executive officer, Gass turned in a second quarter on Thursday that topped both sales and profit expectations and led the denim leader to boost its outlook for the full year.

Levi Strauss & Co. shows growth in DTC, e-commerce, and women's apparel, with strong brand momentum and capital strategy. Click for my Q2 earnings update.

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PSG and Chelsea will battle it out on Sunday at MetLife Stadium in New Jersey to see who lifts the first edition of this expanded FIFA Club World Cup. On Wednesday, the Parisians came out strong,