Political spending will spike next year, but stations will struggle to reverse a longstanding shift away from local TV ...

The political action committee paying for the ad says it’s meant to counter ICE’s ongoing recruitment campaign.

Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall ...

The deployment makes it possible for advertisers to execute video ad campaigns in a CTV-like manner using traditional TV ad inventory, the two companies said. When you purchase through links on our ...

After a strong start to the year—as evidenced by the nearly 30% year-over-year increase in the top 10 brands’ first-quarter TV drug ad outlay—spending on pharmaceutical commercials has slowed ...

Advertisers keep yanking dollars out of what was once Madison Avenue’s most treasured media vehicle: primetime TV. Ad commitments for the next cycle of primetime broadcast TV fell 3.5% in this year’s ...

Pharma advertisers have kicked off 2025 with a bang, with the top 10 spenders throwing almost 30% more money behind their TV commercials in the first quarter compared to the same period a year ago.

Has video killed the Super Bowl ad? If ever there were a Super Bowl that needed a bunch of surprising, cool and smartly written commercials, it was Super Bowl LIX. As Philadelphia systematically ...