Apple throwing a launch party for its new iPhones has become as synonymous with September as pumpkin spice everything, but this event is not quite like the others. Despite solid financial results, including record revenue in Q3,

An Apple event is rumored to be coming this October as a roadmap of its future devices are speculated to arrive.

Apple's September 9 event features major hardware updates including the ultra-thin iPhone 17 Air and health-monitoring devices across product lines.

Apple’s iPhone 17 debuts slimmer and India-made, reflecting its push to shift production from China and sidestep Trump’s tariffs.

Major hardware advances are the key. Another year, another iPhone event. But the iPhone 17 line’s introduction was one of the more significant in some time, with Apple making major hardware changes that look to have resulted in a competitive,

The iPhone 17 is the most colorful option among the four iPhones being launched in September 2025. You can choose from five different finishes, including Lavender, Sage (a green hue), Mist Blue, White and Black.

In what many are calling the most anticipated tech reveal of the year, Apple on Tuesday introduced its sleekest smartphone yet — the iPhone Air — alongside updates to its flagship product lines. But the fanfare comes at a time of growing tension between shareholders eager for innovation and consumers increasingly cautious about big-ticket purchases.