Apple introduced its thinnest-ever smartphone, the iPhone 17 Air, at a launch event in Cupertino, California, on Tuesday, ...

Apple on Tuesday will unveil its next line-up of iPhones amid a global trade war that’s added a potential price increase to ...

Apple has unveiled its iPhone 17 series with four new models. But this year, India has a bigger reason to cheer as all the ...

Apple is putting its trust in a Kentucky plant that will become the exclusive producer of cover glass for every iPhone and Apple Watch sold. Specialty glass maker Corning Inc. said Friday it plans ...

AppleTV+ has a streaming hit with "Severance." The recent second season saw high viewership and strong sign-ups for the streaming platform. The market is reacting to Powell’s speech. Learn how to time ...

Apple has resumed advertising on Elon Musk's social media platform X for the first time in more than a year. Credit: Jakub Porzycki/NurPhoto via Getty Images Over a year ago, Apple removed its ads ...

While there is no single official story of Apple and its most successful CEOs (Steve Jobs and Tim Cook) have not written ...

Um… what the heck is going on with Apple’s advertising? Forget the problem with Apple selling ads, which is also a problem. Apple has a problem making ads ...

Apple's mistakes and even lies about Apple Intelligence are ultimately the responsibility of CEO Tim Cook, but he's not going anywhere — and nor should he. It's true that the buck stops at the CEO, ...