This creates a dangerous cycle. Product teams, under pressure to innovate, start “AI-washing” existing features or bolting on ...

The advertising world has no shortage of zany attempts at grabbing attention, but even with that in mind, these unique ...

For decades, marketers have been chasing the holy grail of marketing – the perfect ability to get the right ad to the right ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

Artificial Intelligence is rapidly changing how industries operate, and Digital Marketing has been one of the first uses of ...

Marketing is no longer what it was even a year ago. As technology, platforms, and user behavior continue to shift, businesses ...

Nancy Marshall, The PR Maven® has been in PR for 35 years. She talks about growing your audience with media relations & ...

Promotions is the part of marketing that specifically involves communicating company or product information to targeted customers. This is a key component of the broader marketing system. Different ...

Advertising and promotion are essential components of a successful business. Their effects include brand establishment, growth within your target market segment, the discovery of new secondary markets ...

From the wild, viral Zoom brainstorm and ping pong ball-headed security guards at an NYC pop-up, to the ubiquitous Marty ...