LAS VEGAS — Fury Tires launched three new products at the 2025 SEMA Show and took home the Media's Choice Best New Product ...

Fury Tires' Sierra Hunter ATM was recognized with the Media’s Choice Best New Product Award at SEMA 2025 this year.

Dara Goroff, I-CAR VP Planning & GM Talent Programming, accepted the SEMA New Product Award during a ceremony on November 5 at the SEMA Show in Las Vegas: "Receiving the SEMA Best New Product Award ...

LAS VEGAS — Continental Tire the Americas’ Hoosier Tire brand and Ford Performance Parts & Accessories were the top dogs in the 2024 SEMA Show Best New Products Awards in the tire/tire-related and ...

From AI repair planning and ADAS calibration tools to automated paint mixing and tire equipment, SEMA 2025 showcased new solutions to boost shop efficiency and revenue.

Recognized for innovation and design excellence, FLATED continues to lead the evolution of inflatable truck accessories. LAS VEGAS, NV, UNITED STATES, November 13 ...

The annual association trade show in Las Vegas featured major announcements, product launches, and exclusive vehicle ...

SEMA 2025 highlighted several trends, including sustainable and electric vehicle customization, the integration of smart technology, and the return of traditional street trucks. The show featured ...

Bartec used its SEMA booth to showcase new digital support tools and expanded TPMS service technology, with CEO Scot Holloway ...

The SEMA Show floor is now closed, but the truck world really made noise. The Las Vegas Convention Center was filled with the creativity and craftsmanship that keep the aftermarket alive. Each aisle ...

The Specialty Equipment Market Association’s 2024 mega show in Las Vegas was awesome. As always, some of the most amazing custom vehicles we’ve ever seen were on display throughout the Las Vegas ...