What is the best way to frame human behavior? According to the unified theory of psychology 1, we can think of human beings as: (a) animals engaged in “behavioral investments” who are also (b) ...

Most of us do it, be it romantic, familial, friendly or formal, but kissing among humans and where and how it originated is still hotly debated among historians and anthropologists. Now a new theory ...

The AI revolution has transformed behavioral and cognitive research through unprecedented data volume, velocity, and variety (e.g., neural imaging, ...

The Reinforcement Theory, with its nuanced understanding of human behavior, offers leaders a structured approach to drive desired behaviors, invigorate teams, and sculpt an organizational culture that ...

Algorithms that accurately reflect the behavior of road users -- vital for the safe roll out of driverless vehicles -- are still not available, warn scientists. They say there is 'formidable ...

Jessica D. Ayers does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...