This anxious refrain — “What are my competitors doing with AI? Are we using AI as well as them?” — has become one of the most frequent client inquiries we hear, signaling a fundamental shift in how ...

The IAB Tech Lab has released the Agentic RTB Framework (ARTF) v1.0 for public comment, introducing a new technical specification designed to accelerate and streamline real-time bidding in digital ...

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up. Most SEOs understand that they need to drastically change their priorities and ...

The November edition of the MarTech Conference zeroed in on one unifying theme: how AI-driven agents and orchestration are redefining marketing’s role, operations and impact. Over six panel ...

Salesforce signed a definitive agreement last week to acquire Spindle AI, an agentic analytics platform that uses artificial intelligence to autonomously model agentic scenarios and forecast business ...

To get the most out of generative AI, you must remember one thing: It behaves like an overly enthusiastic, well-meaning intern with a desperate need to please. It acts fast and assumes it understands ...

Old-school marketers know the four Ps: product, price, place and promotion. Over the years, they’ve been stretched, expanded and reinterpreted. But AI isn’t just another reason to add more Ps. It’s ...

A few months ago, I sat in on a customer success call where our CSM guided a new client through onboarding. She anticipated questions before they surfaced, addressed concerns proactively and explained ...

We’ve updated our story on bulk email restrictions to include news of that Google will crack down on non-compliant emails senders ahead of the 2025 holiday season. Get an AI-generated audio overview ...

Worried about AI destroying creativity? Nate St. Pierre shares how he uses AI to power creativity for writers, screenwriters and more.

MarTech is your source for digital asset management (DAM) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to ...

Everyone’s talking about how they’re using AI. Salespeople summarize calls, marketers write emails, product teams brainstorm new features. It feels like the way work gets done is changing. But ask how ...