Advertisers' obsession with “following the audience” allowed low-quality sites to thrive. But a cultural shift back toward ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The DOJ will ask Judge Amit Mehta to require Google to sell Chrome. Plus, the ad tech wants the IAB Tech Lab to roll out ...

Forrester released its first SSP wave since 2014, ranking Google – whose ad tech platform is facing federal antitrust charges ...

Meta is recommending that advertisers launch new ads into their Advantage+ Shopping Campaigns every single week.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

BrandMatch is a generative AI-powered contextual targeting tool developed by NYT that came out of beta over the summer.

Current ad pricing often doesn’t correlate to a site’s attention score, which means there’s an arbitrage opportunity for buyers and resellers.

Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available ...

As Sequent Partners ceases operations, its leaders look back at how far the ad industry has come – and how far it still needs ...