Apple released 'A Critter Carol,' an ad starring singing handmade animal puppets shot on the recently released iPhone 17 Pro.

Apple's 2025 holiday ad “A Critter Carol” skips genAI entirely — using handcrafted puppets and an iPhone 17 Pro to deliver old school festive charm and craftsmanship.

"A Critter Carol," created by TBWA\Media Arts Lab and directed by Mark Molloy, celebrates friends, creativity, and ...

Learn how AirPods tune sound with meshes, model the Harman curve, cancel noise in time, protect parts from water, and boost battery efficiency ...

Apple plans to use a 1.2 trillion-parameter artificial intelligence model developed by Alphabet's Google to help power a revamp of its Siri voice assistant, Bloomberg News reported on Wednesday. After ...

Apple reported a bump in quarterly sales and predicted the holiday season would be its "best iPhone quarter ever." But concerns around China and AI persist. Carolina Milanesi, president and principal ...

Apple sells four types of AirPods, including three sets of earbuds and a pair of headphones. We compare them all to help you determine which is right for you. I’m PCMag’s managing editor for consumer ...

SQX-1 commercial rocket launched the Di'er-1 satellite from the Jiuquan Satellite Launch Center. Credit: Space.com | footage courtesy: China Central Television (CCTV) | edited by Steve Spaleta ‘Not ...

Bluetooth earbuds are all the rage, but you’d be surprised how often a wired pair comes in handy. Apple’s EarPods have a ...

What Services Are in Apple One? Just as Disney offers a bundle with discounted access to Disney+, Hulu, and ESPN+, Apple does the same with its growing list of subscription services. But while ...