Gen Z is reviving the iPod as younger users seek distraction-free music, fewer algorithms, and more control over how they ...

Apple reimaged technology, made it easy to use, and created a revolutionary culture. From the Mac to the iPhone Apple transformed everyday life.

Under Cook, Apple became hugely successful, if not always surprising. Apple CEO Tim Cook announced this week that he’s stepping down from his position in September and handing the reins to John Ternus ...

Apple has been one of the most important tech companies of the past half-century, since Steve Jobs began making computers in his home in 1976. Lonnie Mimms, one of the largest real estate owners in ...

Old-school iPods are popular with Gen Z, partly because of a loophole that makes everyday life more enjoyable. Here's why ...

Unlike other tech companies, Apple is not part of the AI-hype cycle. At least not in terms of committing dollars to it. Yet, ...

Apple's John Ternus will inherit a brand in fine shape from Tim Cook. The dilemma: Is Apple at a peak?

As Apple prepared to launch the MacBook Neo—its first laptop specifically aimed at younger people—the company knew its old marketing strategies weren’t going to cut it. Gen Z doesn’t care for big, ...

With Tim Cook becoming executive chairman and John Ternus becoming CEO at Apple, here’s a look at the core team running the ...

Steve Jobs laid the groundwork — but Cook's legacy is arguably more impressive.

We're all drowning in subscription services and like many of you, I've had enough.

Ads will become more important to Apple, as the company builds on the types of devices and services it offers.