This Daiquiri Day (July 19), the timeless cocktail celebrates a milestone anniversary since its humble origins in Cuba – the birthplace of BACARDÍ, the World’s Most Awarded Rum. According to records ...

Camila Cabello teamed up with Bacardí rum in her first ever spirits collaboration – while also promoting her new single “I LUV IT.” To announce Cabello’s new campaign with the alcohol brand, the ...

ATLANTA & HAMILTON, Bermuda--(BUSINESS WIRE)--The Coca-Cola Company and Bacardi Limited today announced an agreement to debut BACARDÍ rum and Coca-Cola as a ready-to-drink (RTD) pre-mixed cocktail.

The five defining trends set to reshape cocktail culture and the spirits industry in 2026 are highlighted in the seventh annual Bacardi Cocktail Trends Report. The Report released by Bacardi Limited, ...

To mark the anniversary, Bacardi showcases vintage advertisements from its archives that illustrate the cocktail's rise over the course of a century and the brand's storied partnership with Coca-Cola® ...

Originally published in the Bacardi Cocktail Trends Report This Earth Month and throughout the year, bartenders and brands are reframing sustainability as a creative challenge – utilizing novel ...

(RTTNews) - The Coca-Cola Company and Bacardi Limited announced an agreement to launch BACARDÍ rum and Coca-Cola as a ready-to-drink or RTD pre-mixed cocktail. The BACARDÍ Mixed with Coca-Cola RTD ...

Savoury flavours, immersive experiences and bartender expertise will drive cocktail culture in 2025, the world’s largest privately held international spirits company has found. Bermudian-based Bacardi ...

Foreseeing a spirits world transformed by two years of pandemic-based drinking, the 2022 Bacardi Cocktail Trends Report from the spirits giant and independent consultancy The Future Laboratory (TFL) ...

For many, it’s a flavor of college parties or perhaps a favorite beach cocktail. Now global brands Coca-Cola and Bacardi are teaming up to make rum and Coke in a can. The Atlanta-based beverage giant ...

Bacardi rum's lively new campaign — “Move Like It's Summer” — is part of the spirits’ push to promote new Bacardi real rum canned cocktails, Bacardi coconut and Bacardi Superior rum-infused cocktails.