Brands can challenge Meta’s automation by surfacing product-level trends, aligning them with purchase behavior, and ...

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

USA TODAY Ad Meter is looking for Arizona Republic readers to be part of the national Super Bowl 60 commercial conversation.

While the industry obsesses over the broadcast buy, the real opportunity lies in the data. Streaming has surged to capture nearly half of total TV viewing time, yet it still commands only around 30% ...

Rothschild & Co Redburn upgraded Meta to Buy and lifted its price target to $900, arguing the company can keep gaining share ...