Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

Google has submitted a sweeping compliance plan aimed at overhauling its ad-technology operations across Europe. The move ...

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and ...

Google Ads, powered by Gemini AI, has cut incorrect advertiser suspensions by over 80% and now resolves 99% of appeals within ...

For entrepreneurs and executives navigating the noise, Aidid's message is clear: Google Ads remains the backbone of ...

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations ...

Thousands of users are reporting YouTube outages, but it could just be a new measure that YouTube is taking against ad ...

Alphabet's Google has offered to make it easier for publishers and advertisers to use its online advertising technology, ...

The long-awaited Googlebots are here. Which is to say, Google on Wednesday announced the full availability of its new agentic ...