PepsiCo is developing a series of audio logos that the company believes represents its brands. The goal is to improve ad recall -- when consumers hear the sounds they can recognize and identify with ...

Visual logos get all the love, and for good reason. Human beings tend to be focused on visuals as a primary means of interpreting the world. But our other senses are just as powerful, and corporations ...

We've rounded up some of the best (and still affordable) products for you to get the most bang for your buck. Read now Encoding has always been part of digital audio. Lossless formats encode ...