Survey of 750 marketing leaders finds AI is amplifying performance noise while 25% of marketing spend fails to drive outcomes ...
Nike, long synonymous with sport, is trying to regain momentum after ceding ground to hipper alternatives such as On and ...
While many brands strive to be more inclusive, truly resonating is challenging—even minor overlooked details that miss the ...
Tesla Inc.’s car sales in California are poised to be suspended for 30 days over marketing practices that allegedly mislead ...
The Scottsdale destination marketing organization's strategy of targeting fans of the San Francisco Giants and Colorado ...
Harry Truman’s hometown is stepping into the future. Independence launches its first destination marketing organization to ...
This creates a dangerous cycle. Product teams, under pressure to innovate, start “AI-washing” existing features or bolting on ...
The judge ruled Tesla should have to suspend manufacturing and sales in California for 30 days, but the DMV stayed those ...
This story is part of Ad Age’s Best of 2025 series, highlighting the year’s top campaigns, brand redesigns, AI activations, ...
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How evidence-based marketing works—and why Byron Sharp says reach matters more than loyalty tactics
Byron Sharp, author of “How Brands Grow,” has a cult following in much of the marketing world, even though his work flies in ...
The Japanese candy brand, which is celebrating 50 years in business, entered the U.S. market in 2008 and found success with ...
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