There’s a treasure trove hiding in plain sight in Coeur d’Alene, and it’s not at the bottom of the lake. City Thrift stands as a monument to the art of the deal, where one person’s castoffs become ...

Banned a year ago to emphasize a “warfighting team,” the patches that identify an airman’s job are once again allowed on ...

It was only a matter of time before the rise of NIL made it possible for college sports teams to start putting ad space on ...

Corporate jersey patches haven't been approved in college sports, but the asset is being explored by plenty within the ...

Here's the fascinating story of how Oregon's Shaniko, once known as the "Wool Capital of the World," is experiencing a ...

Learfield announced that Ohio State is “engaging brands that are highly interested in pursuing a jersey patch partnership” as part of its deal with the sports marketing company.

The Buckeyes aren't the first to move toward jersey sponsorship patches. In December, UNLV announced a five-year, $11 million ...