Maureen Kelly founded Tarte Cosmetics in 1999, 27 years ago. The brand, Kelly says, "has always been about relationships." ...

In this video I share the Tarte deal I just found and why I think it is worth grabbing. You get the Shape Tape Radiant ...

Discover how brands leveraged a viral marriage proposal at the Empire State Building to engage audiences, featuring clever ...

The biggest eye makeup trends of summer 2026, according to makeup artists — including frosted finishes, statement lashes, ...

US Store extends its hold on the No. 1 spot to four straight months in June, posting $22.85 million as QVC, Inc. jumps three ...

Before skin tints and sheer foundations reigned supreme, BB and CC creams had their moment — especially in Japan and Korea.

From TikTok viral favorites to celebrity-loved finds, Prime Day has can't-skip makeup deals starting at $5. Whether you're a high-end gal who loves Saie, Lacome, Naked Sundays and Clinique or a ...

Makeup retailer Sephora has arrived in Scotland as it opened its first ever Scottish store at Edinburgh’s St James Quarter on ...

Plus, a Martha Stewart-approved product.

Hunter Schafer shares her favorite beauty trends, the nightly routine that helps her separate from her characters, and the ...

Do you remember the palette era of the 2010s? Back then, palettes weren’t just another makeup launch. They were the launch. This was before beauty content became a constant stream of TikToks, ...