Microsoft is going balls to the wall with marketing and advertising for their upcoming Windows 8 operating system, and it's estimated they'll spend between $1.5 billion and $1.8 billion on marketing ...

Posts from this topic will be added to your daily email digest and your homepage feed. is a senior editor and author of Notepad, who has been covering all things Microsoft, PC, and tech for over 20 ...

Microsoft aired its first Windows 8 commercial on Sunday, and boy, is it caffeinated. I caught the Windows 8 ad during late afternoon football on Fox, and now it’s on YouTube as well. Instead of ...

The partner agencies—Y&R, Razorfish, AKQA, Big Spaceship, Team Detroit and UM—will work with Microsoft Advertising to pilot ideas for ad supported apps for Windows 8. Microsoft Advertising said ...

Microsoft has launched a fourth anti-iPad television advertisement, once again highlighting the iPad's inability to run multiple apps at the same time. In the ad two baseball scouts using an iPad and ...

Tech advertising jumped 30 percent from a year ago during the first quarter, led by Microsoft, which pushed out Intuit to promote its latest operating system, called Windows…something or other. In all ...

Microsoft announced today that the Bing Ads platform will be integrated with Windows 8.1 Smart Search, giving Bing Ads advertisers more reach and a new ad format. Released last week, Smart Search in ...

Microsoft is really pushing the personalised angle of Windows Phone 8 — so much so it’s co-opted sometimes crazy over-enthusiastic CEO Steve Ballmer into showing off his own Windows Phone and voicing ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The other day we mentioned how the Windows Phone team was preparing the first wave of an ad ...