Sure, I occasionally switch to other headphones, but Apple is always my first choice when it comes to most tech, like my laptop or phone. Yes, their premium products come with premium price tags, but the quality speaks for itself.

Spotted: The lowest price ever on the MacBook Air!

The fourth-gen AirPods are out now — with slight audio quality and comfort improvements, plus the option to get them with active noise cancellation and a wireless charging case bearing its own speaker — but the third-gen AirPods are still rock solid for routine music,

Here are the best Black Friday deals we could find on Apple devices including iPads, AirPods, MacBooks and more.

The official Apple site doesn't usually run its own Black Friday sale, so for AirPods savings, you're best bet is turning to other retailers such as John Lewis or Very. Here's a list of the retailers currently promoting Black Friday deals on AirPods:

Black Friday is just around the corner so if you are a Apple fan and have been waiting to jump on a new deal, EE might have a good Apple AirPods Pro price that you'll want to consider.

Of all the live sales, the prices for the following devices have never been better: Beats Solo 4, Beats Studio Pro, the 9th generation iPad, this MacBook Pro, the iPad Mini, and Apple's mag charger. Even the Apple Watch Ultra 2 has a tiny, but rare, discount that brings it to its best price ever.

Set an alarm to check your Apple wish list early on Black Friday. Because of the rarity of deals, they're usually among the first things to sell out. AirTags are a randomly good deal right now. They're just $20, a record-low price. Our editor uses hers as a luggage tracker.

Best Buy’s early Black Friday deals have been impressive this year with a significant focus on Apple devices. The iPad 9th generation (64Gb / Wi-Fi) at $199, down from $329, stands out as one of the most compelling offers in their lineup: The tablet is an exceptional value proposition at 40% off,

It’s rare to see significant discounts on Apple's latest iPads. Getting the newest generation at a lower price is always a major score — not to mention that our own Rick Broida named this the best overall tablet of 2024,