On Wednesday night, the Coldplay concert at Gillette Stadium in Massachusetts went viral. However, it was not because of the band. Instead, during the show, the kiss cam caught Astronomer CEO Andy Byron and his co-worker in an alleged affair in a video that went all over the internet on

The cringe viral moment between a CEO and his HR chief at a Coldplay concert last week was more than a year in the making — and actually the result of a savvy marketing strategy by the band. “Fix You” crooner Chris Martin began pushing the camera on fans at live shows and serenading them individually with impromptu lyrics in January 2024 during a packed show in Singapore.