Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The British vehicle maker, owned by Tata Motors, will launch three new electric cars in 2026, having taken new cars off sale more than a year ago to focus on reinventing the brand.

British luxury car manufacturer Jaguar has revamped its branding with a new logo and a commitment to becoming an all-electric carmaker by 2026. The minimalist logo, featuring a stylized 'Jaguar' wordmark,

The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026. The new logo is produced in a bespoke font and the car maker says its "geometric form" has combines "upper and lower case characters in visual harmony.

Jaguar, who has been very quiet for the last year or thereabouts, has revealed its new logo and also the first images of its new EV that will be launched in 2026. The new logo is a radical departure from the erstwhile Jaguar logo and sees the retirement of the signature Jaguar head and font in favour of a more contemporary design.

In an effort to reinvent itself as an EV maker, Jaguar underwent a glossy yet rather confusing rebrand that features models in colourful clothing but no cars

Jaguar unveils new logo and look for cars after taking a year off - Jaguar took a year break to ‘create a barrier’ between the old models and the new