The 30-second ad features several ethnically diverse and largely gender-fluid models dressed in matching androgynous outfits ...

Luxury British car manufacturer Jaguar's rebrand has been met with confusion and criticism online after the company posted a ...

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...

Jaguar's recent rebranding efforts have ignited a whirlwind of reactions, with many fans and critics alike questioning the ...

It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and ...

British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for ...

The Supercat by British firm TWR is a restored and modified version of the Jaguar XJS, with a new V12 engine and carbon body.

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...

When Jaguar returns with its new four-door electric GT car in 2026 it will have a lot of luxury competition to outshine.

Jaguar has officially revealed a complete overhaul of its branding identity, signaling the start of its transition to an ...

The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch ...

Designers Magnus Walker and Khyzyl Saleem walked us through the team’s 660 hp muscle car at its global reveal in downtown Los ...