Following the launch of the iPhone 17, Apple is set to overtake Samsung phone shipments for the first time in 14 years, according to an analyst report.

The most obvious example of why first-party products are worth considering is the AirPods lineup, led by the latest AirPods Pro 3. These headphones offer way more features when connected to an Apple device than when connected to other devices.

Shipments of iPhones are expected to surge 10% in 2025 as Apple reclaims smartphone leadership from Samsung, fueled by strong iPhone 17 series reception.

After leading global smartphone sales for over a decade, Samsung is projected to lose the top spot to Apple this year.

Head over to Amazon to get the Samsung Galaxy S25 FE for just $534.99, down from its usual price of $709.99. That’s a discount of $175 and 25% off. And given that this is still a relatively new phone, that’s more than worth springing for this Black Friday shopping season.

Counterpoint Research predicts Apple will ship around 8 million more phones than Samsung in 2025.

According to a new report by Counterpoint Research, the success of the iPhone 17 line is expected to push Apple past Samsung as the world’s top phone maker. Here are the details.

Apple may surpass Samsung as the biggest smartphone brand, as new reports show stronger growth driven by the iPhone 17 series.

Apple Inc. will retake its crown as the world’s largest smartphone maker for the first time in more than a decade, lifted by the successful debut of a new iPhone series and a rush of consumers upgrading devices.

Timothy Beck Werth is the Tech Editor at Mashable, where he leads coverage and assignments for the Tech and Shopping verticals. Tim has over 15 years of experience as a journalist