Brands have discovered a new seasonal sampling tool—Advent calendars. Burger King is the latest marketer to jump on the trend ...

Mint purchased 226 airings of its “Mintfomerical” across 16 networks including A&E, Food Network, History Channel, ION ...

These direct-to-consumer brands took innovative approaches to marketing in 2024 and got engagement boosts in the process.

Gerry Graf’s Astroland Advertising Festival seeks fresh perspectives from jurors with less than five years of experience.

More attention and advertising dollars flowed into sports in 2024 behind big events such as the Olympics and the Super Bowl, ...

Comcast Corp. plans to spin off cable TV channels including MSNBC, CNBC and USA, according a person a familiar with the ...

Nissan has appointed Allyson Witherspoon as U.S. chief marketing officer. Witherspoon, who held the position less than two ...

A few highlights: McDonald’s says, “Nothing tastes as good as that first bite.” Fabletics hypes an 80%-off offer on “every ...

Navigating licensing and finding the right assets can present challenges on video creation platforms—but marketers can design ...

On Breaking and Entering Media’s latest episode, Uncommon Creative Studio’s Sam Shepherd discusses creative risks and lessons ...

Podcast listeners remain one of the most engaged audiences available to marketers, and savvy advertisers are elevating the ...

Absolut and Kahlúa’s Sabrina Carpenter cocktail collab and Apple’s celebration of Thai graduation culture.