Parampath will head the product development for advertising and commerce, overseeing teams that help brands reach audiences, ...

British tobacco giant Imperial Brands announced Tuesday a rise in annual profit as strong demand for vapes helped to offset ...

"Retail sales of passenger vehicles during the festive season grew at a moderate pace of 6% (on-year) to 6.5 lakh units, ...

"We think there could be an opportunity to play some offense," said Comcast President Michael Cavanagh said during the ...

Zara's parent company, Inditex, has significantly ramped up its use of air freight to transport clothing from Indian ...

Elon Musk's X has expanded its lawsuit against alleged ad boycotters to include Twitch. The suit claims Twitch, along with ...

Kirana stores in India are losing market share to quick commerce platforms, with their share expected to drop to 88.9% by ...

Indian news agency ANI sues OpenAI for unsanctioned content use in AI training. ANI has accused OpenAI of using content ...

Eastman Auto & Power, a leader in energy solutions, has chosen Havas Creative India as its creative agency. Havas will manage ...

AI startup Perplexity adds shopping features as search competition tightens. Each card provides product details in a visual ...

The world of marketing is buzzing with algorithms, each hinting at a faster, smarter future. But this author believes that ...

More companies are devoting a bigger portion of their budget than ever before towards meme marketing, and specialised ...