The IAB Tech Lab has released the Agentic RTB Framework (ARTF) v1.0 for public comment, introducing a new technical specification designed to accelerate and streamline real-time bidding in digital ...

This anxious refrain — “What are my competitors doing with AI? Are we using AI as well as them?” — has become one of the most frequent client inquiries we hear, signaling a fundamental shift in how ...

The November edition of the MarTech Conference zeroed in on one unifying theme: how AI-driven agents and orchestration are redefining marketing’s role, operations and impact. Over six panel ...

To get the most out of generative AI, you must remember one thing: It behaves like an overly enthusiastic, well-meaning intern with a desperate need to please. It acts fast and assumes it understands ...

Personalization, Larsen explained, isn’t about filling in name fields or referencing a past purchase — it’s about communicating value in a way that resonates with a specific role or audience. At ...

Everyone’s talking about how they’re using AI. Salespeople summarize calls, marketers write emails, product teams brainstorm new features. It feels like the way work gets done is changing. But ask how ...

Salesforce signed a definitive agreement last week to acquire Spindle AI, an agentic analytics platform that uses artificial intelligence to autonomously model agentic scenarios and forecast business ...

MarTech is your source for digital asset management (DAM) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to ...

Marketing is on the brink of another major evolution — one that will redefine how teams are structured, how work gets done and even what it means to lead. Artificial intelligence is no longer just a ...

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Marketing agencies are in a period of transformation, thanks in part to AI, and they’re using ...

In today’s marketing environment, speed and precision determine who wins attention — and who wastes budget. Campaigns move fast, but signals move faster. The challenge? Humans can’t keep up. That’s ...

Marketing runs on technology — but somewhere along the way, the tools meant to make our work easier began to slow us down. What was designed to spark creativity now often drains it. When I was the ...